As us human are curious, sense-making creatures we are constantly seeking meaning in the interactions with others and the messages we get from them. The messages that you choose, the channels used, frequency and even which part of the human psyche you appeal to will all affect the success of the outcomes that you seek to achieve.
It is commonly accepted that change can be unsettling and a key skill in developing change communications is in moving the audience’s hearts and minds towards your desired goal under, sometimes, challenging conditions.
We draw on the latest communications theory from marketing and advertising, behavioural psychology and Neuro-Linguistic Programming, combined with practical know-how, to craft communications strategies and leadership messages designed to win support and drive action.
Delivering change communications services would normally involve:
- Identifying and categorising stakeholders
- Formulating the key communications needs and objectives
- Developing a ‘story’ strategy in line with the change journey
- Crafting key messages
- Producing specific content for use in all forms of communication
- Supporting the stakeholder briefing process
- Coaching on persuasive communications techniques
- Organising key interactions events and briefings
- Implementing measures of change communication effectiveness
We employ our change communications services throughout the change journey . Our case studies illustrate the role of change communications in our implementation work.
Contact us for more information.