Case studies

Allied Irish Banks Improved customer experience reduced support calls by 35%
During Allied Irish Banks’ (AIB) redevelopment of their website we advised their bancassurance subsidiary, Ark Life, how to get the best from… Read more…
GTP Consulting case study Avelo Increased revenue of its main proposition by 10%
As this market leading IFA quotations portal is used by a range of businesses including large IFA networks and firms it was essential to… Read more…
GTP Consulting work with Aviva Boosted healthcare insurance online sales by 80%
Consumer purchases of health insurance products were below target and the online channels yielded variable results. Very quickly we realised… Read more…
GTP Consulting case study Bupa Delivered regulatory compliance change to meet strict FSA deadlines
Bupa had a challenge to deliver and embed the Treating Customers Fairly (TCF) principles across its six business units. With a looming deadline… Read more…
GTP Consulting work with Butterfield Launched the private bank back into the UK in under 3 months
The bank aimed to enter the well established UK private banking market so rapidly needed to build credibility amongst high-net worth…Read more…
Cater-Allen Private Bank case study Completed a post-merger rebrand and relaunch within 4 months
Following the commercial merger between Cater Allen Bank and Fleming Premier Banking came the challenge of bringing their.. Read more…
Friends Provident case study Produced pensions campaigns that increased enquiries 180%
Whilst a very respected provider in terms of its ethical products it was lacking the market penetration with brokers for pensions sales so… Read more…
Legal & General case study Developed and launched its first offshore bond wrap 62% faster
L&G decided to enter the offshore investment wrap market and needed support in developing its first international product and launching its… Read more…
Marsh case study Rebranded a major broker business globally in just 9 weeks
Following the agreement for Marsh to acquire HSBC Insurance Brokers’ global operations the £135 million deal could only be completed if… Read more…
Royal London case study Provided positioning advice for the number one mutual L&P provider
The board felt that there was an opportunity to harness the group’s mutual status to deliver and retain more business. We provided… Read more…
RSA case study Created a Marketing Centre of Excellence for better global working
Operating a consistent marketing approach across 34 operations and 130 markets is a challenge for any organisation. Due to changes within the… Read more…
Skandia case study Developed new offshore bond wraps with costs reduced by 40%
In addition to creating a subsidiary in Singapore and launching its first product, we negotiated a new cost approach with the outsourced IT supplier… Read more…
Visa case study Defined the online e-wallet proposition to be launched as v.me
Visa had been working on development of a new e-wallet proposition for over 18 months when we were asked to step in and accelerate progress… Read more…
Wesleyan case study Modernised the brands across its L&P and banking businesses
The society’s brand was tired and falling behind its peers in the market. The rebrand enabled innovate customer segmentation and new … Read more…